The Effect of Retail Market Concentration on Development of Electronic Retailing in the Danube Region

The development of electronic retailing as a new retail marketing channel based on the Internet appears in contemporary theory and practice. In such market conditions, there is research problem which level increasing concentration competition impact retailing. aim to prove this paper determine whether traditional influences share total revenue. Danube region countries are chosen because differences sale revenues largest retailers particular country determined analyzed. study concluded that high ten biggest revenue, an indicator market, follows e-retailing revenue some extent. results also confirmed significant relation between origin types degree retail. Recommendations for future given paper.